Interswitch Group EVP, Group Marketing and Communications, Cherry Eromosele Recognized in Global B2B Marketing Top 100 Ranking.

Interswitch's sustained investment in strategic marketing and brand leadership has received further international validation following the inclusion of its Executive Vice President, Group Marketing and Communications, Dr. Cherry Eromosele, among the 2026 Global B2B CMO 100. The latest honour marks her third appearance on the international list after previous recognitions in 2021 and 2022.

The recognition reflects more than individual achievement. It underscores the growing importance of strategic marketing as a business capability that drives growth, strengthens corporate reputation, deepens stakeholder trust and positions African companies to compete confidently on the global stage.

For more than two decades, Interswitch has evolved from a pioneering payments company into one of Africa's leading integrated payments and digital commerce businesses, serving millions of consumers and businesses across multiple African markets. Throughout that journey, strategic brand leadership has remained central to communicating the company's purpose, building customer confidence and supporting business expansion across an increasingly competitive and rapidly evolving technology landscape.

As Executive Vice President, Group Marketing and Communications, Dr. Eromosele has led integrated marketing, corporate communications and stakeholder engagement initiatives that have strengthened Interswitch's reputation while aligning brand strategy more closely with business objectives. Under her leadership, marketing has continued to serve as a strategic growth function, supporting commercial success, reinforcing customer trust and advancing the company's broader vision of enabling the seamless exchange of value across Africa.

Reflecting on the significance of the recognition, Dr. Eromosele said:

"As African businesses continue to scale across borders, building globally competitive brands has become a strategic imperative rather than a communications exercise. Marketing today plays a critical role in enabling business growth, strengthening trust and creating meaningful value for customers, partners and investors.

"This recognition reflects the collective commitment of the exceptional teams I have had the privilege to work with at Interswitch. Together, we have remained focused on telling authentic stories, building lasting relationships and supporting the company's broader ambition of driving digital transformation and inclusive growth across Africa."

Increasingly, competitive advantage is defined not only by the technologies organisations develop, but also by the strength of the brands they build, the trust they inspire and the experiences they create for customers and stakeholders. As African businesses expand across borders and participate more actively in the global digital economy, these capabilities are becoming critical drivers of resilience, innovation and sustainable long-term growth.

For Interswitch, the latest recognition reinforces the company's enduring belief that sustainable business success depends not only on technological innovation, but also on visionary leadership, strong brands and meaningful connections with the people and communities it serves. As the company continues to shape the future of digital payments and commerce across Africa, it remains committed to investing in the leadership, capabilities and partnerships that strengthen its business and contribute to the continent's continued economic transformation.