Verve has announced its partnership with global sportswear brand, PUMA, for the fifth edition of the annual VerveLife fitness event.

Since its inception in 2017, VerveLife has grown to be regarded as West Africa’s biggest fitness party, attracting thousands of fitness enthusiasts from Nigeria and beyond each year.

Highlights of the VerveLife fitness party include exciting workout sessions and dance routines led by renowned fitness experts and dance instructors, fitness challenges and immersive masterclasses on nutrition, mental health and other related topics.

The partnership with PUMA was birthed as a result of both brands’ shared passion for fitness and is expected to yield a plethora of benefits for members of the VerveLife community including free PUMA merchandise, discounts on premium apparel and access to exclusive events.

Speaking on the collaboration with PUMA, Cherry Eromosele, Executive Vice President, Marketing and Communications, Interswitch Group, reiterated VerveLife’s focus on promoting fitness, healthy living and wellness.

According to her “We are pleased to welcome PUMA on board as one of our partners for VerveLife 5.0. Last year, we successfully delivered an extraordinary event that left attendees demanding more. This year, we are set to up the ante, working with key partners like PUMA as we jointly advocate for a healthy lifestyle for Nigerians.”

Commenting on the collaboration with Verve, Ladun Bamgbose, the Marketing Coordinator of PUMA Nigeria said “This partnership allows PUMA to promote the brand in what is arguably Sub-Saharan Africa’s largest annual fitness event. We believe that fitness and sports have the power to transform and empower individuals and societies at PUMA, which is why Verve life 5.0 is an ideal partner for us as their ‘Never Stop’ theme aligns with our brand mantra, Forever Faster.”

The buildup of events for VerveLife 5.0 kicked off in August, with satellite events in Uyo, Asaba, Enugu, Port Harcourt, Benin, Ibadan, and Abuja, ahead of the grand finale in Lagos on the 5^th of November.

The fitness event is also expected to make it debut on the Kenyan scene, with its first event in Nairobi scheduled to hold this October.

Beyond the provision of seamless, secure, and innovative payment solutions , Verve continues to support the lifestyle needs of Nigerians by nurturing their appetite for fit and healthy living.